Express Mart Arnold, Missouri

Express Mart Arnold is using a gas price promotion for those paying with BioPay in order to migrate their existing customers to a form of payment that lowers their costs. They are taking this initial cost savings and "giving it back" to their customers in order to change their payment behavior. Once the promotion is over, consumers will have made BioPay a habit and will continue to use BioPay to purchase, because they are convinced of the value of BioPay's convenience, speed and security.

Benefits to Retailer

Migrating cash customers to BioPay:

• Speeds up checkout. Less staff timing counting out change. Reduced staff hours.
• Prevents cash users from migrating to debit cards.
• BioPay reduces cash required on hand and possible employee-related loss.

Migrating check writers:

• Reduces fees related to check handling such as Telecheck or SCAN, collections, bank deposits.
• Speeds up checkout.
• Reduces risk of fraud from taking a bad check.

Migrating debit/credit card users:

• Much lower payment processing cost.
• Customers pay in-store — raising average ticket size.

Additional benefits:

• Differentiation from local competitors.
• Media attention.
• Future benefits of BioPay process including automatic age-verification and loyalty programs.