BioPay and the Food Marketing Institute Give People the Power to Make Purchases with a Biometric
BioBucks to Debut at MARKETECHNICS® 2003
Herndon, VA — January 27, 2003
Biometric payments leader BioPay, LLC and the Food Marketing Institute (FMI) have come
together to bring attendees of MARKETECHNICS 2003 the power to make purchases with
a biometric on the show floor no cash, checks or credit cards are needed. The
BioBucks program will debut on February 23, in Dallas,
Texas, and give tradeshow attendees hands-on experience paying for purchases with the
tip of their finger. BioBucks uses market-leading biometric payment technology
developed by BioPay.
How BioBucks Works
Show attendees can register in the BioBucks program by
swiping their tradeshow badge through one of the BioBucks readers at an enrollment
station during registration or on the show floor. At the same time, the attendee
registers their two index fingers. Once registered, the attendee will receive "free"
money to be spent at vendors on the show floor displaying the BioBucks logo. Vendors
will be offering beverages, ice cream, snacks and other items.
To make a purchase, the tradeshow attendee places their finger on the scanning
device, confirms their purchase amount and walks away with their purchase. Funds are
securely debited from the attendee's account.
The BioBucks program will also be used at The FMI Show, FMI's annual conference to
be held May 4-6 at McCormick Place in Chicago.
About MARKETECHNICS
The Food Marketing Institute's MARKETECHNICS trade event
focuses on the world of technological products and services specific to the
retail/wholesale community. This event features hundreds of exhibits, cutting-edge
educational workshops, networking activities and specialized tours. MARKETECHNICS 2003
will be held at the Dallas Convention Center, February 23-25, 2003. For more
information on MARKETECHNICS, please visit
www.fmi.org.
About the Food Marketing Institute
The Food Marketing Institute conducts programs in research,
education, industry relations and public affairs on behalf of its 2,300 member
companies food retailers and wholesalers in the United States and around
the world. FMI's U.S. members operate approximately 26,000 retail food stores with a
combined annual sales volume of $340 billion three-quarters of all food retail
store sales in the United States. FMI's retail membership is composed of large
multi-store chains, regional firms and independent supermarkets. Its international
membership includes 200 companies from 60 countries.
About BioPay, LLC
Since 1999, BioPay has been providing smart, secure methods for processing financial transactions.
Its Paycheck Secure systems help businesses substantially reduce fraud and give consumers a
convenient method for cashing checks. BioPay's payment service offers merchants a low-cost form of
customer payment and gives consumers a secure, fast and convenient way to pay for purchases.
BioPay's patent-pending systems for merchants, banks and financial service organizations have been
implemented across the nation. BioPay's value to consumers and merchants has created the nation's
largest commercial electronic biometric database. For more information on BioPay and its
market-leading products please visit www.biopay.com.
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