Marsh Supermarkets Signs on with BioPay to Stop Check Fraud
BioPay's Paycheck Secure Now Available in Indiana and Ohio Stores
Herndon, VA — November 17, 2003
Biometric payments leader BioPay, LLC said today that Marsh Supermarkets (Nasdaq: MARSA)
is now using BioPay's Paycheck Secure to stop check fraud at nine stores in Indiana and
Ohio. Marsh Supermarkets, the nation's 36th largest food retailer, will be offering
Paycheck Secure at stores in Cincinnati, Hamilton and Fairfield in Ohio, and
Indianapolis, Lafayette and Ft. Wayne in Indiana.
"Offering Paycheck Secure to customers is another example of how Marsh continues to
innovate and offer its customers the latest retail experiences," said Tim Robinson,
president, BioPay. "As a result, we expect to help deliver the same enhanced customer
convenience and fraud reduction that has been demonstrated by hundreds of other BioPay
merchants around the country."
About Paycheck Secure
Paycheck Secure uses biometric technology to electronically
capture a customer's finger image, store a template of the image, and then record check
transactions associated with that person. When a subsequent check is presented, the
customer places their finger on the biometric reader. Paycheck Secure then searches for
a match, identifies the customer and then delivers to the Marsh clerk a history of
transactions associated with that person. If the person has any negative transactions
with any other BioPay merchant in the country, advanced alert mechanisms warn the clerk,
enabling the transaction to be declined before it is processed, saving Marsh money it may
have otherwise lost. A customer with a history of positive transactions allows Marsh to
cash the check with confidence.
To date, more than 4.5 million transactions totaling more than $2 billion have been
completed using BioPay's Paycheck Secure. BioPay also has the nation's largest
commercial electronic biometric database in the country.
Enrolling in Paycheck Secure
When a customer cashes a check for the first time, the person
gives the Marsh clerk his/her driver's license for inputting into BioPay's database. At
the same time, the customer's two index fingers are scanned and an electronic photo is
taken of the customer. All information is stored within BioPay's database. A
repeat customer need only use their finger image to complete future transactions.
About Marsh Supermarkets
Founded in 1931, Marsh Supermarkets is a pioneer in providing
innovate retail services to more than two million customers each week at stores through
out Indiana and Ohio. Marsh Supermarkets employees nearly 15,000, and is a regional food
retailer headquartered in Indianapolis, Indiana.
About BioPay, LLC
Since 1999, BioPay has been providing smart, secure methods for processing financial transactions.
Its Paycheck Secure systems help businesses substantially reduce fraud and give consumers a
convenient method for cashing checks. BioPay's payment service offers merchants a low-cost form of
customer payment and gives consumers a secure, fast and convenient way to pay for purchases.
BioPay's patent-pending systems for merchants, banks and financial service organizations have been
implemented across the nation. BioPay's value to consumers and merchants has created the nation's
largest commercial electronic biometric database. For more information on BioPay and its
market-leading products please visit www.biopay.com.
|