Mid-Towne IGA Now Accepts BioPay

First Grocer in Missouri to Allow Customers to Pay with Their Finger

Saint Charles, MO — November 21, 2005

Missouri residents can now conveniently and securely pay for their groceries with just their finger at Mid-Towne IGA using technology from biometric payments leader BioPay, LLC. The service is the first biometric payment offering at a grocery store in the state of Missouri. IGA chose to implement BioPay to give their check writing, credit and debit card customers a faster checkout and greater convenience when making a purchase. BioPay, a biometric transaction company, is the market leader for biometric payment systems with the most advanced technology and highest enrollment, with two million enrolled customers and processing transactions in excess of $7 billion.

"With the help of BioPay, we are providing our customers with faster checkouts and more secure transactions," says Scott Kohrs, VP of Operations at Mid-Towne IGA. "It's a new concept in this part of the country, but we are confident that our customers will quickly realize the benefits of this service. The BioPay system allows customers a safer, more convenient way to pay. It allows us to speed up our front end and reduce the risks associated with traditional check writing."

As an introductory offer, a complimentary carton of one dozen eggs will be given to all customers who enroll in BioPay at Mid-Towne IGA during the months of November and December. The BioPay system uses a person's unique finger image and their chosen non-private BioPay number (usually a phone number) to authorize a secured debit from their checking account. The one-time enrollment can be completed at any merchant that offers the biometric payment service and the entire process takes less than two minutes. Once enrolled, the customer can purchase in seconds with their finger at any BioPay payment location across the United States. The BioPay service is free to the consumer.

Tim Robinson, President of BioPay, says, "Our goal is to provide the convenience of a secure, wallet-less world where consumers feel secure that none of their personal information is being 'left behind' at the time of transaction. We also believe that retailers pay too much in credit and debit card fees, and BioPay solves that problem. With low flat-fee-per-transaction pricing, BioPay is dramatically less expensive than Visa's typical two percent fee."

BioPay is installed coast to coast, serving a broad range of merchants from owner-operated single locations to larger chains most frequented by today's busy consumers, including grocery stores, convenience stores, gas stations, beverage stores and other lifestyle retailers.

About Mid-Towne IGA

Serving the St.Charles area since 1984, Mid-Towne IGA is a family-owned and -operated grocery store that offers a full array of services including award-winning meat, deli and bakery departments. Located in the heart of St. Charles, they are deeply committed to being more than just a great grocery store; they strive every day to make a difference in the community. Mid-Towne IGA customers know they can count on friendly faces and personal service, along with top quality groceries and prepared foods. For more information on Mid-Towne IGA please visit midtowneiga.com.